What is AEO?
AEO, or answer engine optimization, means writing your pages as clear, direct answers that AI assistants and Google's answer boxes can quote. Short, factual answers to the questions your customers ask are the core of it.
The easiest way to do AEO is an answer block: the real customer question as a heading, followed by 40–60 words that name your business in the first sentence and say who it's for, where, what you do and how it works.
AEO grew out of Google's featured snippets and voice assistants, which read out a single answer. Today the same short, quotable answers are what ChatGPT, Claude and Gemini lift into their replies.
More questions
Is your website recommended by AI?
Test your website for free: Joe asks ChatGPT, Claude and Gemini your customers' questions and shows you who they name instead of you — and what to fix first.