What is GEO?
GEO, or generative engine optimization, is the work of getting your business named in answers from AI assistants like ChatGPT, Claude and Gemini. Where SEO aims for a ranking in search results, GEO aims for a mention or link inside the AI's answer.
When someone asks an AI assistant for a recommendation, it searches the web, reads a handful of pages, and names the few businesses it can describe with confidence. GEO is the work of passing all of those filters: being findable, being easy to read, being trusted, and being easy to quote.
In practice that means letting AI crawlers into your site, saying plainly what you sell, for whom and where, answering customer questions directly, adding structured data, and getting mentioned on other sites.
More questions
Is your website recommended by AI?
Test your website for free: Joe asks ChatGPT, Claude and Gemini your customers' questions and shows you who they name instead of you — and what to fix first.